Brand Identity

The Symbolism of the Burning Bush

The burning bush is a biblical symbol that represents God’s miraculous presence, sacred light and transformative love. Rooted in the story from Exodus 3:2-5, it serves as a reminder of divine purity, clarity and the enduring call to faith.

" Exodus 3:2-5 - There the angel of the Lord appeared to him in flames of fire from within a bush. Moses saw that though the bush was on fire it did not burn up. "

'John the Baptist prophesies that Jesus will be the One to "baptise you with the Holy Spirit and with fire" (Matthew 3:11). The fire symbolises God's transformative power at work in the lives of individuals through the Holy Spirit.

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The three reach-out branches also represent social group pillars:

01. Seniors

02. Youth

03. Special Needs

Emblem Signature

PCS Heartfelt Red

Represents passion, love, and a deep commitment to creating positive change.

PCS Nature's Green

Reflects growth, renewal, and a commitment to sustainability in the charity’s mission.

Color

These are the colour specifications of the brand signature variations to create the physical or digital assets that are aligned with our brand.

PCS Heartfelt Red

Represents passion, love, and a deep commitment to creating positive change.

PCS Nature's Green

Reflects growth, renewal, and a commitment to sustainability in the charity’s mission.

PCS Heartfelt Red

Represents passion, love, and a deep commitment to creating positive change.

PCS Nature's Green

Reflects growth, renewal, and a commitment to sustainability in the charity’s mission.

Typography

Kinetika — Header & Body Text

The official typeface for text is Kinetika. It is distinctive, corporate, and highly legible. It comes in different weights to provide versatility for application.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

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ABCDEFGHIJKLMNOPQRSTUVWXYZ